Holman Associates
YMCA
ERDINGTON ILLUSTRATION
Be honest, you're thinking of construction workers and policemen aren't you? That’s OK. The YMCA is a brand that everyone knows but few really understand. We set about remedying this with a dynamic new visual identity.
By concentrating on specific facilities we were able to communicate the benefits of the YMCA to the local community. A new strapline 'discover your potential' reinforced this.
Finally, rather than blow our budget on models (YMCA is a charity, after all we decided to use the centre's staff and visitors instead. Strangely enough, there wasn’t a sailor, Native American or cowboy among them.
ANNUAL REPORT
Be honest, you're thinking of construction workers and policemen aren't you? That’s OK. The YMCA is a brand that everyone knows but few really understand. We set about remedying this with a dynamic new visual identity.
By concentrating on specific facilities we were able to communicate the benefits of the YMCA to the local community. A new strapline 'discover your potential' reinforced this.
Finally, rather than blow our budget on models (YMCA is a charity, after all we decided to use the centre's staff and visitors instead. Strangely enough, there wasn’t a sailor, Native American or cowboy among them.
STATIONERY
Be honest, you're thinking of construction workers and policemen aren't you? That’s OK. The YMCA is a brand that everyone knows but few really understand. We set about remedying this with a dynamic new visual identity.
By concentrating on specific facilities we were able to communicate the benefits of the YMCA to the local community. A new strapline 'discover your potential' reinforced this.
Finally, rather than blow our budget on models (YMCA is a charity, after all we decided to use the centre's staff and visitors instead. Strangely enough, there wasn’t a sailor, Native American or cowboy among them.
POSTER
Be honest, you're thinking of construction workers and policemen aren't you? That’s OK. The YMCA is a brand that everyone knows but few really understand. We set about remedying this with a dynamic new visual identity.
By concentrating on specific facilities we were able to communicate the benefits of the YMCA to the local community. A new strapline 'discover your potential' reinforced this.
Finally, rather than blow our budget on models (YMCA is a charity, after all we decided to use the centre's staff and visitors instead. Strangely enough, there wasn’t a sailor, Native American or cowboy among them.
Y STUDIOS WALLET COVER
Be honest, you're thinking of construction workers and policemen aren't you? That’s OK. The YMCA is a brand that everyone knows but few really understand. We set about remedying this with a dynamic new visual identity.
By concentrating on specific facilities we were able to communicate the benefits of the YMCA to the local community. A new strapline 'discover your potential' reinforced this.
Finally, rather than blow our budget on models (YMCA is a charity, after all we decided to use the centre's staff and visitors instead. Strangely enough, there wasn’t a sailor, Native American or cowboy among them.
WALLET IMAGE AND TYPOGRAPHIC DETAIL
Be honest, you're thinking of construction workers and policemen aren't you? That’s OK. The YMCA is a brand that everyone knows but few really understand. We set about remedying this with a dynamic new visual identity.
By concentrating on specific facilities we were able to communicate the benefits of the YMCA to the local community. A new strapline 'discover your potential' reinforced this.
Finally, rather than blow our budget on models (YMCA is a charity, after all we decided to use the centre's staff and visitors instead. Strangely enough, there wasn’t a sailor, Native American or cowboy among them.