Holman Associates
William Ashley
BROCHURE COVER DETAIL
The single-minded proposition has long been a fixture of design briefs. Harrington Place has a great one - it's a fantastic place to live. The tricky bit was a target audience consisting of two very different prospective buyers: those who enjoy the fast pace of city life but appreciate the benefits of a village lifestyle; and those who simply enjoy the slow pace of life in a rural community.
Producing two brochures might seem costly but that's exactly what we did. Well, sort of. This was one brochure with two personalities. Readers open the brochure in the middle and choose which side best suits their needs - fast pace or slow pace. It's a perfect introduction to the versatility of life at Harrington Place.
TYPOGRAPHIC DETAIL
The single-minded proposition has long been a fixture of design briefs. Harrington Place has a great one - it's a fantastic place to live. The tricky bit was a target audience consisting of two very different prospective buyers: those who enjoy the fast pace of city life but appreciate the benefits of a village lifestyle; and those who simply enjoy the slow pace of life in a rural community.
Producing two brochures might seem costly but that's exactly what we did. Well, sort of. This was one brochure with two personalities. Readers open the brochure in the middle and choose which side best suits their needs - fast pace or slow pace. It's a perfect introduction to the versatility of life at Harrington Place.
BROCHURE INTRODUCTION SPREAD
The single-minded proposition has long been a fixture of design briefs. Harrington Place has a great one - it's a fantastic place to live. The tricky bit was a target audience consisting of two very different prospective buyers: those who enjoy the fast pace of city life but appreciate the benefits of a village lifestyle; and those who simply enjoy the slow pace of life in a rural community.
Producing two brochures might seem costly but that's exactly what we did. Well, sort of. This was one brochure with two personalities. Readers open the brochure in the middle and choose which side best suits their needs - fast pace or slow pace. It's a perfect introduction to the versatility of life at Harrington Place.
BROCHURE SPREAD
The single-minded proposition has long been a fixture of design briefs. Harrington Place has a great one - it's a fantastic place to live. The tricky bit was a target audience consisting of two very different prospective buyers: those who enjoy the fast pace of city life but appreciate the benefits of a village lifestyle; and those who simply enjoy the slow pace of life in a rural community.
Producing two brochures might seem costly but that's exactly what we did. Well, sort of. This was one brochure with two personalities. Readers open the brochure in the middle and choose which side best suits their needs - fast pace or slow pace. It's a perfect introduction to the versatility of life at Harrington Place.
BROCHURE SPREAD
The single-minded proposition has long been a fixture of design briefs. Harrington Place has a great one - it's a fantastic place to live. The tricky bit was a target audience consisting of two very different prospective buyers: those who enjoy the fast pace of city life but appreciate the benefits of a village lifestyle; and those who simply enjoy the slow pace of life in a rural community.
Producing two brochures might seem costly but that's exactly what we did. Well, sort of. This was one brochure with two personalities. Readers open the brochure in the middle and choose which side best suits their needs - fast pace or slow pace. It's a perfect introduction to the versatility of life at Harrington Place.