O'NEILL'S BRAND & TACTICAL MARCOMMS

We were given the opportunity, by Mitchells & Butlers, to re-invent this well-established high street brand. By creating a new proposition (that worked internally and externally), a new identity and a new interior scheme we saw incredible sales uplift across both wet and dry sales. Euston Road in London was amongst the best performing, where we saw top line sales increase fourfold.